Explore South Australia: Lead Creative Producer, National Geographic
South Australia's Department of Tourism teamed up with National Geographic Travel to create a web feature highlighting the region as a dynamic travel destination.
Tyler worked as the lead creative producer for the project, establishing a visual content plan that included photography, video and maps, and promoted the project through National Geographic Travel's website and Instagram account.
Throughout the project Tyler gave creative direction to a photographer and videographer as they traveled throughout the region capturing content. He researched photography locations, maintained the project's creative budget, organized travel and shooting schedules, directed social media use and promotion, licensed and edited photography, published content to the web, and presented final product packages to marketing managers and editorial teams.