National Geographic: Montana
Montana's Department of Tourism teamed up with National Geographic Travel to create two years of sponsored editorial content for the web.
As lead creative producer for the project, I established a visual content plan for the project which included photography coverage from eight different photographers, social media promotion of the project, an interactive map, and a video.
Throughout the two-year project I hired photographers, organized shooting schedules, researched locations and subjects, directed social media use and visual content promotion, edited large quantities of photography, presented final product packages to marketing managers and editorial teams, and completed the project under budget.
The video portion of the project involved photographers traveling to the field ya ya ya and grabbing great shots and my involvement was to do stuff so that things turned out great. The video exceeded expectations by both a metrics standard and a quality standard, reaching more than this many and surpassing our clients wishes.